Rifat Hossain

Media Buyer

Ecommerce • Full time

Sep 2025 - Sep 2026 • 1 yr

• Managed Meta Ads campaigns for lead generation, messaging, and website purchase objectives to achieve business goals. • Conducted audience research, market analysis, and customer behavior analysis to develop effective advertising strategies. • Managed multiple Meta Ads accounts and monitored campaign performance to ensure optimal results. • Developed ad strategies, creative directions, and marketing scripts based on customer needs and market trends. • Monitored daily ad budgets, analyzed campaign results, and optimized spending to improve performance and return on ad spend. • Analyzed lead quality, audience insights, and conversion data to improve campaign effectiveness. • Prepared daily, weekly, and monthly performance reports using Excel and provided data-driven marketing insights. • Collaborated with creative, messaging, and sales teams to improve lead generation, conversions, and overall campaign performance.

Social Media Manager

Online Business Concierge • Full time

Jun 2025 - Sep 2025 • 3 mos

• Managed multiple social media pages and handled organic content publishing across Facebook and YouTube. • Conducted audience research and analyzed content trends, customer interests, and engagement patterns to develop effective content strategies. • Planned monthly content calendars and scheduled posts to maintain consistent social media activity. • Developed creative content ideas, post concepts, and engaging social media copy to increase brand awareness. • Monitored organic reach, engagement, and content performance to identify opportunities for improvement. • Prepared monthly performance reports and provided insights to improve overall social media growth and engagement.

Digital Marketer

ClothingBrand • Full time

Jan 2025 - Jun 2025 • 5 mos

• Managed organic and paid digital marketing activities to increase brand awareness and support business growth. • Planned social media content strategies and provided creative directions for promotional campaigns. • Created and managed Meta Ads campaigns, including campaign setup, audience targeting, monitoring, and optimization. • Conducted audience research and analyzed customer interests to develop effective marketing strategies. • Coordinated with the messaging team to monitor lead handling and improve customer communication. • Monitored advertising performance, analyzed campaign insights, and identified opportunities for improvement. • Supported daily marketing operations and implemented strategies to improve brand visibility and customer engagement.