
Rinaldo Vespucc
Turning plays into fans, and fans into movement
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
Artist Development & Marketing Consultant
Fiverr • Freelance
Aug 2018 - Present • 7 yrs 9 mos
Provided strategic guidance to emerging and mid-level artists on brand positioning, release planning, and audience development. Focused on helping artists build a consistent identity and structure their releases to create momentum over time. Advised on content strategy across platforms like TikTok, Instagram, and YouTube, ensuring alignment between music releases and social presence. Helped artists transition from inconsistent releases to structured rollouts that improve visibility and engagement. Played a key role in preparing artists for larger campaigns by refining their sound direction, identifying target audiences, and optimizing their profiles for conversion (listeners → followers). Skills: Artist Development, Brand Strategy, Social Media Growth, Release Strategy, Audience Building
Radio & Playlist Promotion Manager
radio.net • Full time
May 2021 - Nov 2025 • 4 yrs 6 mos
Coordinated music distribution to college radio stations, DJ networks, and curated playlist channels across the US, UK, and Europe. Built relationships with radio curators and DJs to secure placements that align with each artist’s genre and audience. Focused on real listener engagement by targeting niche listener pockets rather than inflated or low-quality traffic sources. Tracked campaign performance through listener data, geographic insights, and engagement metrics to refine future campaigns. Contributed to increased airplay, regional exposure, and organic discovery for multiple artists, helping them expand their reach into new markets. Skills: Radio Promotion, Playlist Placement, Music Distribution, Analytics Tracking, Network Building