Md Morshad Alam

Ecommerce Product Manager

Jul 2023 - Present • 2 yrs 10 mos

At Serversupply.com, Inc., I apply a strong blend of product management, sales strategy, and technical expertise to drive growth in the server hardware segment. Key skills I utilize in my role include product lifecycle management, pricing strategy, and e-commerce optimization to maximize revenue and conversion performance. I leverage data analytics and market research to identify high-demand products, forecast inventory, and make informed business decisions. With hands-on knowledge of server hardware and IT infrastructure, I ensure accurate product positioning and alignment with customer requirements. I also support B2B sales through solution-based selling and effective stakeholder collaboration. My role requires cross-functional coordination, problem-solving, and continuous performance optimization to stay competitive in a fast-moving technology market.

Ecommerce Product Manager

Jan 2019 - Jul 2023 • 4 yrs 6 mos

As an Ecommerce Product Manager, I specialize in driving growth and operational excellence across major global marketplaces, including Amazon, Walmart, and Newegg. I bring a data-driven approach to managing the full product lifecycle, with a core expertise in Amazon PPC and advertising strategies that scale brand presence and maximize Return on Ad Spend (ROAS). Key Professional Highlights Amazon PPC Management: Expert in designing and executing complex Amazon advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. I focus on optimizing ACOS, managing keyword bidding, and utilizing negative targeting to eliminate wasted spend. Multi-Channel Account Management: End-to-end management of Amazon Seller Central, Walmart Seller Center, and Newegg Merchant Portal, ensuring account health and platform compliance. Listing Optimization & SEO: Crafting high-converting, SEO-optimized product listings with strategic keyword placement, A+ Content, and backend search term management. Market Analysis: Utilizing tools like Helium 10 or Jungle Scout to conduct competitor research, trend analysis, and price positioning to maintain a competitive edge. Operations & Logistics: Managing inventory forecasting, FBA/WFS shipments, and catalog troubleshooting to ensure a seamless customer experience. Technical Expertise Advertising: Amazon Advertising Console (PPC), Walmart Connect, Keyword Research, Harvest & Optimization. Platforms: Amazon (FBA/FBM), Walmart (WFS), Newegg. Data Tools: Advanced Excel/Google Sheets for performance tracking, Helium 10, and Amazon Brand Analytics.