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The technical content of any proposal is most often related to the scope of the services or products to be provided. When creating this content, it is critical that you accurately scope and describe the work you will perform, including what is out of scope. Examples of sections to include in the scope of work include: 

• Overview of process/approach
• Implementation plan (if applicable)
• Deliverables
• Description of whats in scope/out of scope
• Description of what the client will need to provide
• Communication process (may also be included in the first bullet)

Many times the proposal becomes part of the final contract, and if you commit to something in the proposal, the customer will expect to see that during the project. Try to avoid any gray areas that could lead to confusion. Write out exactly what you will be doing, when, and what the customer will need to do in order to achieve success.