
Robert P
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Esperienza lavorativa
Meta Ads & Tracking Specialist
Fiverr • Freelance
Feb 2022 - Present • 4 yrs 8 mos
I set up, fix and optimize Meta Business Suite accounts for businesses that run Facebook and Instagram ads. My work covers Business Manager and ad account setup, domain verification, Meta Pixel installation, Conversions API integration and event deduplication, so ad platforms receive clean, accurate data. I also troubleshoot missing or duplicate events, wrong purchase values and tracking that stopped working after platform changes. I test every event in Events Manager before delivery and explain what was done in plain language. I build and launch Facebook and Instagram ad campaigns with clear structure, audience targeting and retargeting.
Conversion Tracking & Tag Manager Specialist
Commerce • Freelance
Jan 2021 - Apr 2023 • 2 yrs 3 mos
I build tracking setups that give businesses reliable data. I configure Google Tag Manager, GA4, ecommerce event tracking and Google Ads conversion tracking, including enhanced conversions. I also set up server-side GTM so tracking holds up against ad blockers and browser restrictions. I pay attention to privacy and consent, including Consent Mode v2 and cookie banner integration for businesses that serve European visitors. I audit existing setups, fix broken or duplicate tags and document the final configuration so clients know exactly what is tracked and why.
Google Merchant Center & Shopping Ads Specialist
Tech Cloud • Freelance
Nov 2022 - Dec 2022 • 1 mo
I help online store owners fix Google Merchant Center suspensions, misrepresentation flags and product disapprovals. I start with a full audit of the Merchant Center account, the website and the product feed. This finds the real cause of the problem, such as feed and website mismatches, missing policies, unclear business details or GTIN and attribute errors. After the fixes, I support the review process and make sure the account is ready for Shopping Ads. I also set up and connect Merchant Center with Google Ads, optimize product feeds and launch Shopping and Performance Max campaigns for Shopify, WooCommerce and other platforms.