Robin Svensson

Radio Promotion and A and R Coordinator

Radio Free Entertainment Network • Freelance

Jan 2024 - Present • 2 yrs 6 mos

Radio Promotion & A&R Coordinator with hands-on experience supporting independent artists and emerging labels through targeted music distribution, radio outreach, and audience development campaigns. The role focused on helping artists gain meaningful exposure by placing music in front of listeners, curators, and radio programmers whose audiences genuinely aligned with the artist's sound and genre. Managed promotional campaigns across college radio stations, internet radio networks, DJ pools, and curated playlist channels throughout the United States, United Kingdom, and key European markets. Each campaign was built around detailed research into station formats, playlist themes, listener demographics, and regional music trends to ensure submissions reached the most relevant decision-makers. Developed and maintained direct relationships with college radio program directors, specialty show hosts, independent DJs, and playlist curators, resulting in consistent placement opportunities and repeat support across multiple releases. Rather than using mass-distribution methods, outreach was personalized to match each release with platforms that regularly featured similar artists and genres. Contributed to the A&R process by assessing song selection, release strategy, artist positioning, and market fit before launch. Recommendations were based on streaming performance, audience behavior, and genre-specific opportunities, helping artists focus promotional resources on tracks with the strongest growth potential. Tracked campaign effectiveness through Spotify for Artists analytics, listener retention rates, save-to-stream ratios, geographic performance data, and audience engagement trends. These insights helped identify which territories, stations, and curator relationships generated the strongest results and informed future promotional decisions.

Artist Growth and Visibility Specialist for Spotify

Spotify • Full time

May 2022 - Oct 2025 • 3 yrs 5 mos

As an Artist Growth & Visibility Specialist, I partnered with independent artists and emerging record labels to develop strategic music promotion campaigns focused on Spotify growth, audience expansion, and long-term artist visibility. I created and managed organic marketing strategies that increased monthly listeners, strengthened fan engagement, and improved overall streaming performance across multiple music genres. My work included planning and executing Spotify growth campaigns designed to enhance listener retention, boost algorithmic reach, and increase discoverability through targeted audience development. I analyzed performance metrics, optimized promotional efforts, and implemented strategies that supported sustainable artist growth. In addition, I managed outreach and relationship-building with over 450 college radio and internet radio stations, securing airplay opportunities through direct communication with program directors and music coordinators. I also collaborated with playlist curators, music blogs, and digital music platforms to expand artist exposure and attract new listeners. A key achievement was helping multiple artists transition from minimal streaming activity to consistent monthly listener growth and active fan engagement through ethical, organic, and data-driven promotion strategies. My expertise combined Spotify marketing, radio promotion, audience development, and digital music visibility to help artists build stronger and more sustainable careers.