Rohan

Digital Marketer

OffViz • Full time

Feb 2024 - Jan 2025 • 11 mos

As an SEO Specialist at offLift, I implemented advanced data-driven SEO strategies to improve website search engine ranking and drive organic traffic for diverse e-commerce and corporate clients. I specialize in transforming website data into actionable insights, ensuring high-impact results through comprehensive technical and content SEO optimizations. Key contributions and expertise include: Comprehensive SEO Audits & Analysis: Conducted in-depth website analytics and SEO audits to identify technical bottlenecks, implementing fixes in HTML/CSS to improve site performance and search engine crawling. Keyword Strategy & Ranking: Performed advanced keyword research and competitive analysis, successfully executing on-page and off-page SEO strategies that improved keyword rankings and drove sustained organic traffic. E-commerce & Platform Expertise: Optimized complex e-commerce structures on Shopify, WordPress, Wix, and Squarespace, ensuring platform-specific best practices for maximum search visibility. Data-Driven Optimization: Leveraged Google Search Console and Google Analytics to monitor campaign performance, refining link-building and content strategies to boost conversion rates and user engagement. Holistic SEO Consulting: Provided ongoing SEO consulting, blending local SEO tactics with industry-standard Yoast SEO and backlink analysis to strengthen overall domain authority.