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Roman Mikhieiev
@roman_mikhieiev
Fractional Head of SEO, Search Systems Strategist
Ucraina
Inglese, Spagnolo, Francese, Tedesco, Italiano, Polacco
Chi sono
SEO Professional with 10+ years of experience driving scalable organic growth through technical SEO, content strategy, and search visibility optimization.
Approaches SEO through a systems engineering lens, understanding search engines as large-scale distributed information systems with graph-based structures and ranking pipelines, and applying this model to organic growth strategy and execution, consistently driving scalable organic performance across large-scale digital products.
Expertise in optimizing information architectures for both SERP and AI-assisted discovery systems.
Competenze
Roman Mikhieiev
offline •
Consulta i miei servizi
Strategia SEO
I will deliver an SEO audit with elite technical and strategic depth
Ottimizzazione tecnica SEO
I will run a global international SEO audit for multi language sites
Portfolio
Esperienza lavorativa
Upwork
Full time • 11 yrs 4 mos
Fractional Head of SEO / Search Systems Strategist
Oct 2023 - Present • 2 yrs 10 mos
Embedded SEO leadership and interim SEO roles within cross-functional product teams (typically 6–18 month engagements). Served as an embedded SEO Lead within international product and engineering teams, partnering directly with development teams, cross-functional stakeholders, and company leadership to integrate scalable organic growth systems into product and business strategy. Led the design, validation, and end-to-end implementation oversight of complex SEO growth systems, maintaining hands-on involvement in critical areas to ensure accuracy, performance quality, and alignment with strategic intent. Managed day-to-day SEO operations across long-term engagements, including site architecture development, enterprise migrations, continuous performance monitoring, technical optimization cycles, and iterative search strategy refinement driven by data analysis and system-level insights. Developed and continuously refined frameworks for entity-based SEO, programmatic SEO, and AI-driven search optimization, including structured data (JSON-LD), LLM discovery systems, and Google AI Overviews, building long-term search value and structural adaptability into digital products.
Interim SEO Lead / Senior Technical SEO Consultant
Oct 2019 - Aug 2023 • 3 yrs 10 mos
Long-term embedded engagements supporting technical strategy, information architecture, and cross-functional SEO execution. Led search strategy, information architecture design, and internal linking systems within cross-functional product environments. Partnered closely with developers, UX designers, and content teams to align search systems with commercial and conversion objectives. Translated complex search engine behavior and audit insights into actionable technical and content requirements for international digital platforms.
Independent Technical SEO Specialist
Feb 2015 - Oct 2019 • 4 yrs 8 mos
Delivered technical SEO execution, comprehensive audits, and organic growth initiatives across international web properties. Built core expertise in crawl optimization, log analysis, site performance, and search engine retrieval mechanics.
