Romena Afej

SEO Specialist

Plumbing NYC • Freelance

Apr 2026 - Present • 1 mo

I am working as an SEO Specialist for a New York-based plumbing company, where I manage both organic search optimization and paid marketing campaigns. My role focuses on increasing online visibility, generating qualified leads, and improving overall digital performance. My work process starts with in-depth keyword research using SEMrush, where I identify high-converting and location-based keywords such as emergency plumbing services, leak repair, and drain cleaning in New York. I then optimize website content, meta tags, headings, and internal linking to improve on-page SEO performance. I regularly use Google Search Console (GSC) to monitor indexing issues, keyword rankings, and website health. With Google Analytics (GA), I analyze user behavior, traffic sources, and conversion rates to make data-driven decisions. For off-page SEO, I build high-quality backlinks and improve local SEO through Google Business Profile optimization and citations. Additionally, I manage Facebook Ads campaigns targeting specific audiences. I set up and configure Facebook Pixel to track user actions, measure conversions, and optimize ad performance. Key responsibilities and achievements: • Conducted keyword research using SEMrush for targeted traffic • Improved website ranking through on-page and technical SEO • Resolved indexing and performance issues via GSC • Analyzed traffic and conversions using Google Analytics • Managed Facebook Ads campaigns with Pixel tracking • Increased lead generation and ROI through data-driven strategies I also handle challenges such as ranking drops, low traffic, and technical errors by conducting audits, competitor analysis, and continuous optimization. My goal is always to deliver measurable growth and sustainable results.

SEO Specialist

Marketing • Freelance

Feb 2026 - Present • 3 mos

Bookkeeping Company Project (February 10, 2026 – Present) I have been working with a professional remote bookkeeping company since February 10, 2026, where I manage both SEO and Facebook marketing to strengthen their online presence and generate consistent, high-quality leads. My role focuses on improving website performance, targeting the right audience, and converting visitors into paying clients through data-driven strategies. From the beginning, I analyzed the business niche, competitors, and target audience to create a strong marketing foundation. I implemented effective SEO strategies along with Facebook advertising campaigns to ensure both organic and paid growth. 🔧 Key Responsibilities & Work ✔ Facebook Marketing: Created and managed high-converting Facebook Ads campaigns, including Lead Generation and Traffic Ads, targeting business owners and startups. Focused on audience segmentation, ad creatives, and performance optimization to maximize ROI. ✔ Website Optimization: Improved overall website structure and performance through On-Page SEO techniques such as meta tags optimization, content structuring, internal linking, and user experience enhancement. ✔ Keyword Research: Conducted in-depth keyword research to identify high-search, low-competition keywords relevant to bookkeeping services, helping the website rank better on search engines. ✔ SEO Blog Writing: Wrote SEO-friendly, engaging blog content targeting potential clients. Ensured proper keyword placement, readability, and value-driven content to boost organic traffic. ✔ Performance Tracking: Monitored website and campaign performance using Google Search Console and Google Analytics, making data-driven improvements regularly. 🎯 Results & Focus ✔ Increased organic traffic and keyword rankings ✔ Improved website visibility and search performance ✔ Generated consistent leads through Facebook Ads ✔ Enhanced brand credibility and online presence My main goal in this project is to create sustainable growth