Kara R

Marketing Specialist and Business Development

Insurance Office of America • Full time

Sep 2025 - Present • 11 mos

Marketing & Brand Management Managed the company's marketing presence across multiple social media platforms. Developed and maintained a consistent brand identity. Created monthly marketing calendars and campaign strategies. Planned seasonal and promotional marketing initiatives. Increased brand awareness through consistent digital marketing efforts. Social Media Marketing Designed engaging social media graphics and promotional campaigns. Wrote captions and marketing copy tailored to different platforms. Managed content scheduling and publishing. Developed educational, promotional, and community-focused content. Optimized content for Facebook, Instagram, LinkedIn, and other digital platforms. Graphic Design Created: Flyers Brochures Rack cards Business cards Postcards Social media graphics Event banners Trade show materials Promotional merchandise Email graphics Quote request graphics Holiday campaigns Content Creation Wrote blog promotions and marketing copy. Created customer-focused educational content. Developed call-to-action campaigns for lead generation. Produced marketing materials that simplified insurance concepts for customers. Email Marketing Designed email campaigns. Wrote promotional email copy. Created customer engagement campaigns. Assisted with seasonal marketing communications. Event Marketing You worked on campaigns for: Cars for a Cause Community events Seasonal promotions Business networking Local outreach initiatives Including: Event graphics Promotional materials Social media promotion Printed collateral Lead Generation Designed quote request campaigns. Created lead generation graphics. Developed marketing campaigns focused on increasing customer inquiries. Produced promotional materials encouraging online quote submissions. Website & Blog Support Promoted blog articles through social media. Helped drive website traffic through content marketing. Created graphics supporting blog content. Assisted with content planning. Project Management

Marketing Strategist

Tech Hub • Part time

Jul 2025 - Present • 1 yr 1 mo

**TechFlow Solutions Architecture | Marketing Strategist & Brand Development** Partnered with company leadership to build and grow the TechFlow Solutions Architecture brand from the ground up. Led the development of marketing strategy, brand messaging, and digital content that positioned the company as a trusted leader in digital transformation, workflow optimization, and business architecture. Responsibilities included developing social media strategy, content calendars, thought leadership campaigns, blog promotion, graphic design, presentation design, marketing collateral, sales materials, video concepts, and executive branding. Worked closely with leadership to translate complex technical concepts into clear, engaging content for business audiences. Achievements included establishing a consistent brand identity, creating scalable marketing systems and content workflows, producing educational marketing campaigns, designing company brochures and sales materials, launching recurring content series, and strengthening the company's online presence through strategic, value-driven content. Brand Development Helped build the TechFlow Solutions Architecture brand from the ground up. Developed consistent messaging across digital and print platforms. Created professional brand guidelines and marketing materials. Established a recognizable voice focused on operational excellence and digital transformation. Marketing Strategy Planned long-term content marketing strategies. Developed monthly editorial calendars. Created educational campaigns targeting executives and business leaders. Designed marketing initiatives to increase brand awareness and thought leadership. Content Marketing Wrote executive thought leadership content. Created educational blog promotions. Developed engagement-focused social media campaigns. Produced content explaining complex business and technology topics in a clear, accessible way. Built recurring content series to maintain audience engagement.