
Rove Crest Lab
DataDriven Digital Marketing Agency
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
targeted Facebook and Instagram advertising
Odoo • Freelance
Jun 2026 - Jul 2026 • 1 mo
CHALLENGE The clinic needed a consistent flow of relevant local inquiries while avoiding wasted ad spend on audiences with low intent or poor conversion potential. STRATEGY * Developed location-focused audience segments. * Tested different demographics and interest groups. * Created multiple ad-set variations. * Used retargeting for people who previously interacted with the business. * Continuously optimized campaigns based on CTR, CPC, CPL, and lead quality. CREATIVE DIRECTION Clean, trustworthy and conversion-focused healthcare creatives. The visual direction emphasized professional dental services, clear benefits, strong calls-to-action, and simple messaging designed to build trust quickly. CAMPAIGN EXECUTION * Facebook & Instagram Lead Generation campaigns * Audience segmentation * Creative A/B testing * Ad copy testing * Retargeting * Budget optimization * Performance monitoring * Lead and conversion analysis Results • 51 Leads • 280K+ Impressions • 7.7% CTR • $1,250 Spend • $3.28 CPC*