Karen

Digital Youtube Strategist

Growmemore • Full time

Feb 2020 - Present • 6 yrs 7 mos

Experienced in developing and managing digital marketing campaigns focused on audience growth, traffic generation, brand visibility, and measurable results. Worked across platforms including Google Ads, YouTube, Instagram, and other social media channels. Key Responsibilities & Achievements Planned and managed paid advertising campaigns across Google, YouTube, Instagram, and social media platforms. Developed targeted campaigns to reach the right audiences based on interests, demographics, behavior, and online activity. Improved campaign performance through continuous testing, optimization, audience refinement, and budget management. Helped businesses and creators increase online visibility, engagement, traffic, and audience growth. Created and implemented YouTube video promotion strategies designed to increase views and reach relevant audiences. Managed Instagram growth campaigns focused on improving reach, engagement, and audience development. Conducted audience and competitor research to identify new growth opportunities. Analyzed campaign performance and used data to make informed marketing decisions. Developed traffic and growth strategies tailored to individual business goals and target audiences. Optimized campaigns to reduce wasted ad spend while improving overall campaign efficiency. Assisted businesses and creators in building a consistent and sustainable online presence. Provided honest, goal-focused marketing guidance based on the client's objectives, audience, and available budget. Core Strengths Paid Advertising • Google Ads • YouTube Promotion • Instagram Marketing • Social Media Marketing • Audience Research • Campaign Optimization • Traffic Generation • Growth Strategy • Performance Marketing