Ella K

Brand Manager

pacific • Freelance

Nov 2024 - Mar 2026 • 1 yr 4 mos

As Brand Manager for Pacific, I was responsible for managing and growing the brand across multiple Amazon marketplaces. My responsibilities included: Developing and executing Amazon advertising strategies to drive profitable sales growth Managing and optimizing product listings to improve visibility, rankings, and conversion rates Overseeing inventory planning and demand forecasting to maintain healthy stock levels Monitoring business performance through regular reporting and data analysis Leading client meetings, discussing growth strategies, and providing performance updates Coordinating with internal teams to ensure smooth account management and long-term brand success

Amazon Ads manager

Extreme Commerce • Part time

Nov 2023 - Dec 2025 • 2 yrs 1 mo

As an Amazon Ads Manager, I was responsible for planning, launching, and optimizing Amazon PPC campaigns to drive profitable sales growth for private label brands across multiple marketplaces. I managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns by creating well-structured campaign strategies based on keyword intent and product performance. My responsibilities included keyword research, search term analysis, auto-to-manual campaign optimization, bid management, placement optimization, budget allocation, and negative keyword implementation to reduce wasted ad spend. I closely monitored key performance metrics such as ACoS, TACoS, ROAS, CTR, CVR, CPC, and total sales to make data-driven optimization decisions. I regularly adjusted bids, budgets, and targeting to improve campaign efficiency while maximizing profitability. Through continuous campaign optimization, competitor analysis, and performance reporting, I helped brands increase sales, improve organic rankings, reduce advertising costs, and achieve long-term account growth.