
Roberta Sorokro
AI Creator and UX Designer
Competenze

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Portfolio
Esperienza lavorativa
Yola
Full time • 10 yrs 10 mos
Product manager
Jan 2023 - Present • 3 yrs 4 mos
As a product manager at Yola.com for over three years, I design and develop web products that enable millions of users to create their own websites. I have a strong background in graphic design, user interface design, and user experience design, which I leverage to create and maintain design systems, prototype and test new features, and improve product usability and accessibility. I have also earned certifications in IT product management and data-driven design from IAMPM and GoPractice, which equip me with the skills and knowledge to collaborate effectively with developers, marketers, and stakeholders, and to use data and analytics to inform product decisions and deliver value. I am passionate about solving user problems, enhancing the web presence of businesses and individuals, and learning new skills, tools, and best practices to improve my product management skills and contribute to the success of Yola.com.
Senior UX/UI Designer
Nov 2018 - Present • 7 yrs 6 mos
Started by creating and shipping website templates, then expanded into end-to-end UX for core product flows. Led UI/UX design for key editor features, built and maintained parts of the design system, and partnered closely with product managers and engineers to prototype, test, and ship improvements. Focused on usability, accessibility, and conversion-driven UX, translating user needs and data insights into scalable, production-ready interfaces.