Ruthie

Shopify Store Designer & Developer

Shopify • Part time

Jul 2026 - Present • 2 mos

Designed and developed professional Shopify stores for ecommerce brands, product businesses, entrepreneurs, and growing online retailers. Managed store structure, navigation, homepage layouts, collection pages, product pages, conversion elements, mobile responsiveness, and overall visual consistency. Built Shopify stores around the client's products, target audience, brand identity, and sales goals. Structured product collections and navigation so customers could find products quickly, while creating product pages that communicate benefits, features, trust elements, and purchase information clearly. Handled Shopify store design, Shopify website development, theme customization, section arrangement, content placement, responsive optimization, and store setup. Also supported Shopify migration and redesign projects where businesses needed an existing store improved without losing its core product catalog or business structure. Focused on creating ecommerce experiences that look professional while remaining practical for the store owner to manage. Applied clean layouts, consistent spacing, clear calls to action, intuitive navigation, and mobile-first considerations across the store. Experienced with Shopify website projects, Shopify store design, Shopify development, ecommerce website design, build Shopify store projects, Shopify redesign, store redesign, website redesign, Shopify migration, and online store optimization. Worked with both new builds and existing stores requiring strategic improvements. The objective of each project is to give the merchant a store that supports trust, product discovery, smooth browsing, and conversion while providing a strong foundation for future marketing and growth. Store builds were structured for long-term usability, allowing merchants to update products, collections, promotional sections, and content without needing to rebuild the entire website over time.

GoHighLevel Automation & CRM Specialist

Alcon Entertainment • Freelance

Apr 2026 - Present • 5 mos

Designed and implemented GoHighLevel CRM and workflow systems that help businesses capture, organize, qualify, nurture, and follow up with leads consistently. Built automation around lead forms, appointment bookings, pipeline movement, tags, custom fields, notifications, email sequences, task creation, and customer follow up. Created GHL automation for new leads, missed opportunities, appointment reminders, no-response followup, reactivation campaigns, lead nurturing, and sales pipeline management. Mapped business processes into practical workflows so that repetitive actions could be handled automatically while keeping sales teams informed at the right stages. Configured CRM pipelines according to different customer journeys, including service inquiries, sales opportunities, appointments, and follow up stages. Used tags and custom fields to improve segmentation and make automation more relevant. Where integrations were needed, connected GoHighLevel with external tools and platforms to reduce manual data entry and improve operational visibility. Also supported workflow setup, CRM automation, GHL workflow development, email marketing automation, and GoHighLevel setup projects. Reviewed existing systems to identify broken triggers, duplicated actions, missing conditions, incorrect pipeline movement, and inefficient follow-up logic. My approach is centered on building automation that is understandable, maintainable, and aligned with the client's actual sales process. Rather than adding unnecessary workflows, I structure each automation around a clear business objective, measurable action, and logical customer journey. This makes the GoHighLevel environment easier for teams to manage as the business grows. Automation was designed around real customer behavior, helping teams respond faster while keeping communication personal, organized, timely, and aligned with each stage of the sales process every day reliably.

Shopify Store Designer & Developer

Brand Relations • Full time

Mar 2026 - Present • 6 mos

Designed and developed professional Shopify stores for ecommerce brands, product businesses, entrepreneurs, and growing online retailers. Managed store structure, navigation, homepage layouts, collection pages, product pages, conversion elements, mobile responsiveness, and overall visual consistency. Built Shopify stores around the client's products, target audience, brand identity, and sales goals. Structured product collections and navigation so customers could find products quickly, while creating product pages that communicate benefits, features, trust elements, and purchase information clearly. Handled Shopify store design, Shopify website development, theme customization, section arrangement, content placement, responsive optimization, and store setup. Also supported Shopify migration and redesign projects where businesses needed an existing store improved without losing its core product catalog or business structure. Focused on creating ecommerce experiences that look professional while remaining practical for the store owner to manage. Applied clean layouts, consistent spacing, clear calls to action, intuitive navigation, and mobile-first considerations across the store. Experienced with Shopify website projects, Shopify store design, Shopify development, ecommerce website design, build Shopify store projects, Shopify redesign, store redesign, website redesign, Shopify migration, and online store optimization. Worked with both new builds and existing stores requiring strategic improvements. The objective of each project is to give the merchant a store that supports trust, product discovery, smooth browsing, and conversion while providing a strong foundation for future marketing and growth. Store builds were structured for long-term usability, allowing merchants to update products, collections, promotional sections, and content without needing to rebuild the entire website over time.