Rydia Levesque

Lead Sr. Graphic Designer & Digital Marketing Coordinator

Académie de Danse Makam • Full time

Jan 2025 - Present • 1 yr 4 mos

• Collect and analyze leads to develop targeted email campaigns that drive engagement and conversions. • Implementing automation tools such as Zapier to streamline lead collection and trigger personalized email flows, a strategy that resulted in a record number of student registrations for free trial sessions. • Design high-quality posters, ad visuals, banners, and merchandise to enhance brand identity. • Create and manage social media ad campaigns to increase awareness & bring more students. • Develop visually compelling marketing materials aligned with brand strategy and goals. • Design merchandise to foster a strong sense of community within the organization and its students to increase retention rate

Graphic Designer

Aylo • Full time

Nov 2023 - Dec 2024 • 1 yr 1 mo

• Produced visually compelling designs for the employee intranet newsletters, including article cover pages, supporting graphics, ensuring clear communication and brand consistency. • Designed a corporate culture book to showcase company values and strengthen employee engagement. • Created polished, executive-level PowerPoint presentations for senior management to support strategic communication and decision-making that were viewed by thousands of employees • Designed branded employee merch to promote workplace culture and foster a sense of community. • Partnered with internal stakeholders to deliver high-quality communication materials that aligned with organizational goals. • Collaborated with internal teams to produce high-quality communication assets that met strategic objectives. • Reported to Senior Designer

Graphic Designer & Social Media Manager

Renwil • Full time

Jun 2022 - Nov 2023 • 1 yr 5 mos

• Designed visuals for diverse print and digital media, including product catalogs of over 600 pages, advertisements, website banners, and social media assets, utilizing Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva. • Reported to Senior Designer with close collaboration with Marketing team department and created assets for web developpers • Produced Photoshop room compositions and product photo retouching. • Responsible for the management of social media accounts, content production and post scheduling. • Engaged with online communities and managed customer inquiries and feedback on social media, fostering positive brand sentiment and building strong relationships with followers. • Conducted comprehensive market research to stay abreast of design trends and emerging technologies, integrating innovative techniques and visual styles into design projects, resulting in cutting-edge and impactful deliverables.