Shafiql Islam

Digital Marketing Expert | Facebook Ads Specialist

Meta • Full time

Dec 2024 - Present • 1 yr 8 mos

Digital Marketing Expert | Facebook Ads Specialist I worked as a Digital Marketing Expert & Facebook Marketer at a private company for one year, where I was responsible for planning, executing, and optimizing digital marketing campaigns to achieve business growth and measurable results. During my role, I managed Facebook and Instagram advertising campaigns, developed marketing strategies, created audience targeting plans, monitored campaign performance, and optimized ad budgets to maximize return on investment (ROI). I also worked with Meta Business Manager, Facebook Pixel, Conversion API (CAPI), Events Manager, and GA4 to improve conversion tracking and campaign effectiveness. My responsibilities included creating high-converting ad campaigns for lead generation, sales, engagement, and brand awareness. I collaborated with the design and content teams to develop compelling creatives and marketing content that improved audience engagement and campaign performance. Key Achievements Successfully managed multiple Facebook & Instagram advertising campaigns across different business niches. Improved campaign performance through data-driven optimization and audience analysis. Reduced advertising costs by optimizing targeting, creatives, and campaign structure. Increased lead generation and customer acquisition through strategic campaign management. Experienced in Meta Business Manager setup, Pixel implementation, Conversion API integration, and analytics reporting. Built effective marketing strategies that contributed to business growth and stronger online presence. This experience strengthened my skills in digital advertising, campaign optimization, analytics, and strategic marketing. I am confident in helping businesses grow through result-oriented Facebook and Instagram marketing strategies while maintaining a strong focus on performance, scalability, and measurable outcomes.