Saad Ahmed

Google Ads Specialist | Media Buyer (Remote) | Tradesman Marketing

Marketing • Freelance

Mar 2024 - Dec 2024 • 9 mos

As a Google Ads Media Buyer/PPC Manager, I was responsible for setting up, managing, and optimizing Google Ads campaigns for various clients in the tradesman and local services sector. My role involved keyword research, competitor analysis, and creating highly targeted ad groups that drove relevant traffic and conversions. I designed compelling ad copy to attract high-intent leads and ensured that each campaign was aligned with the client's goals. I implemented ad extensions, sitelinks, and audience targeting strategies to improve campaign visibility and quality score. Additionally, I regularly monitored performance metrics such as CTR, CPC, and ROAS, and made data-driven optimizations to improve ad performance and ROI. I collaborated closely with the team on landing page optimization to maximize conversion rates and used A/B testing to refine campaigns for better results. My efforts led to measurable improvements in both online visibility and lead generation.

Google Ads Manager | eCommerce Marketing Specialist (Remote) | Elite Designs (UK)

Ecommerce • Part time

Nov 2023 - Mar 2024 • 4 mos

Managed full-funnel Google Ads campaigns for a UK-based eCommerce brand selling low to medium-ticket products. Created and optimized Shopping Ads, Performance Max campaigns, and Standard Search campaigns focused on ROAS and sales volume. Conducted product-level keyword research, feed optimization, and audience targeting using Google Merchant Center and Google Ads. A/B tested ad creatives, headlines, and CTAs to improve CTR and conversion rates. Monitored key performance metrics (ROAS, CPC, CTR, Conversion Rate) and scaled winning ad sets. Collaborated on landing page optimization and integrated remarketing and custom audiences using Google Ads and GA4.

Senior SEO-SEM Manager | Google Ads Manager | Encore Digital Marketing

Marketing • Full time

Dec 2021 - Feb 2023 • 1 yr 2 mos

As Senior SEM Manager, I created and optimized Google Ads campaigns for maximum ROI and ROAS. My focus included PPC, search engine marketing, and conversion tracking. I performed in-depth keyword research, developed high-converting ad copy, and implemented effective remarketing strategies. All aspects of Google Ads marketing. By analyzing data in Google Analytics, Google Tag Manager, and Google Ads, I continuously optimized campaigns to improve CPC, CTR, and conversion rates. I also conducted Google Ads audits and focused on revamping low-performing campaigns to improve results. Managed Google Shopping Ads, Search Ads, Display Ads, Performance Max, YouTube Ads. My goal was to drive quality traffic, boost online visibility, and generate high-quality leads for clients. With expertise in A/B testing, bid adjustment, and data-driven optimization, I delivered measurable results and helped businesses grow.