Sachin Gopa

Digital Marketing Executive

Housejoy • Full time

Mar 2017 - Jan 2019 • 1 yr 10 mos

Digital Marketing & SEO Lead | Hyperlocal SEO | Technical SEO | Google Ads | Growth Strategy Led an 8-member in-house marketing team including content writers, graphic designers, marketing executives, interns, and 15+ freelance content contributors. Collaborated cross-functionally with Product, Tech, Sales, and Operations teams to drive measurable revenue growth, traffic expansion, and funnel optimization. Role & Responsibilities – Housejoy SEO & Organic Growth Designed and executed Hyperlocal SEO strategies to optimize the sales funnel and increase high-intent organic traffic Conducted detailed Technical SEO audits to identify and fix crawl errors, indexing issues, site speed bottlenecks, and architecture gaps Built scalable E-commerce SEO architecture aligned with product taxonomy and user search behavior Optimized dynamic landing pages for higher conversions and improved Core Web Vitals performance Implemented Mobile SEO strategies to enhance mobile usability, rankings, and engagement Performed structured data implementation using Schema Markup for rich snippets and improved SERP visibility Improved site navigation and UX based on user behavior studies and analytics insights Executed App Store Optimization (ASO) for Google Play Store and Apple App Store Developed growth-focused marketing strategies aligned with KPIs and revenue goals Evaluated and implemented new marketing technologies to enhance digital performance Built custom SEO automation tools using APIs to streamline reporting and optimization workflows Performance Marketing & SEM Strategized and managed Google Ads campaigns including Search, Display, Video, App Install, and Performance campaigns Managed large-scale Google Ads accounts with budgets exceeding ₹50L+ Created ROI-driven paid campaigns with clear funnel segmentation Executed separate high-converting strategies for Mobile and Web campaigns