Safana H

💼 Amazon PPC Specialist | Performance Marketing Expert

Wasimil • Freelance

Jun 2025 - Present • 11 mos

Key Responsibilities: • Full PPC account management (Auto, Broad, Phrase, Exact) • Search term analysis & keyword harvesting • Negative keyword optimization to eliminate wasted spend • Bid optimization & placement strategy (Top of Search focus) • Campaign restructuring for scalability • Conversion rate optimization (listing + traffic alignment) 📊 Featured Case Study: PPC Optimization & Profit Scaling A client approached me with high ad spend and inconsistent returns. Campaigns were poorly structured, with irrelevant traffic draining the budget. Challenges: • High wasted spend on low-performing keywords • No negative targeting strategy • Poor keyword segmentation • Unoptimized bids and placements Strategy Implemented: • Removed 37 underperforming keywords • Added negative keywords to stop irrelevant traffic • Identified and scaled high-converting search terms • Rebuilt campaign structure (Auto → Phrase → Exact funnel) • Optimized bids & Top of Search placements Results (30 Days): • Ad Spend: $4,125 • Sales Generated: $22,742 • ACOS reduced to 18.1% • 1,356 orders driven • 1.24M+ impressions & 23K+ clicks Outcome: Turned a high-waste PPC account into a profitable, scalable system with better targeting, lower ACOS, and consistent growth.

Amazon PPC improvement

seam Oasis • Part time

Jun 2024 - May 2025 • 11 mos

In 2024, my journey with Seam Oasis began through what was initially a simple task. As the collaboration progressed, I dedicated my time, effort, and expertise to the company’s growth and operational development. Through strong teamwork, mutual understanding, and a shared vision, we worked diligently to build a structured and scalable ecosystem. By focusing on process optimization, strategic planning, and operational efficiency, we successfully strengthened the foundation of the business.