Saidmakhmud S.

Design Team Lead

Digitagro • Full time

Nov 2023 - Present • 2 yrs 6 mos

As a Design Team Lead at Digitagro, I led the creative direction and execution of digital products focused on AgriTech, data systems, and enterprise platforms. I managed and mentored a multidisciplinary design team, ensuring high-quality UI/UX standards across web and SaaS solutions. My role combined strategic thinking, hands-on design, and leadership. I translated complex agricultural data, analytics dashboards, and government-level systems into clear, user-friendly digital experiences. I collaborated closely with developers, product managers, and stakeholders to align business goals with scalable design systems. Key responsibilities and achievements: • Led end-to-end product design — from research and wireframes to high-fidelity UI and developer handoff • Built and maintained scalable design systems in Figma • Improved usability of data-heavy dashboards and analytics platforms • Established structured design workflows and quality control processes • Mentored designers, conducted reviews, and elevated overall team performance • Delivered consistent branding across web platforms and internal systems • Reduced design-to-development friction through structured documentation and prototyping Under my leadership, the team delivered multiple large-scale digital solutions, including agricultural monitoring platforms, analytics dashboards, and enterprise management systems used by hundreds of stakeholders. With 18+ years of experience in branding, UI/UX, and web design, I bring both strategic vision and execution excellence to every project. My focus is always clarity, scalability, and measurable business impact.