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Performance Marketing Specialist Meta Ads Lead Generation Social Media Manager
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Performance Marketing Executive
ABSTRACT • Full time
Aug 2025 - Present • 9 mos
Planned, executed, and optimized high-performance paid advertising campaigns across Meta Ads, Google Ads, and other digital platforms to drive measurable business results. ● Managed end-to-end funnel strategy including campaign structure, audience targeting, A/B testing, retargeting, and conversion tracking. ● Focused on performance-driven goals such as lead generation, website conversions, app installs, and ROAS optimization. ● Monitored key performance metrics including CTR, CPC, CPA, ROAS, and conversion rate to ensure consistent campaign growth and scalability. ● Implemented pixel tracking, event setup, and analytics integration to improve data accuracy and campaign performance. ● Conducted competitor research and audience analysis to identify growth opportunities and improve targeting precision. ● Collaborated with creative and content teams to develop high-converting ad creatives and landing pages.Generated detailed performance reports and actionable insights to improve ROI and overall marketing effectiveness
Digital Marketing Executive | Social Media Manager
House Realty • Full time
Jul 2024 - Aug 2025 • 1 yr 1 mo
● Designed and executed high-impact digital marketing campaigns for premium real estate projects, working on luxury residential developments comparable to top-tier brands in the industry. ● Managed large-scale paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms, achieving key objectives including lead generation, brand awareness, and conversion optimization. ● Strategized, created, and optimized engaging social media content — including reels, posts, carousels, and stories — targeting real estate buyers and investors. ● Developed persuasive ad copies and SEO-driven blog content focused on property trends, investment insights, construction guidance, and real estate market updates. ● Collaborated closely with the creative team to produce visually compelling ads and content aligned with premium brand positioning. ● Utilized data analytics tools such as Meta Business Suite and Google Analytics to track campaign performance, implement data-backed optimizations, and improve ROI. ● Managed influencer collaborations and digital partnerships to strengthen brand presence and build online trust. ● Assisted in website updates and landing page optimization to enhance user experience and improve lead conversion rates.