
Saksh
Writer, Poet, Artist
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Esperienza lavorativa
Associate Business Analyst
dentsuMB • Full time
Apr 2025 - Oct 2025 • 6 mos
•Developed innovative campaigns based on brand's objectives and requirements. •Designed campaign messaging, ad copy and headlines for Meta campaigns for HUL's subsidiary, which resulted in an increase in engagement and helped boost ROAS by 35%. •Developed audience-focused messaging for international campaigns for Zalora across their multiple markets (HK, SG, PH, MY, TW, ID) to ensure relevance and brand consistency. •Designed compelling campaign messaging and ad copy for two high-end RBL brands, using performance-driven strategies to increase ROAS. •Optimized ad creatives based on client feedback and performance insights. •Collaborated with internal teams to align copies with campaign objectives. •Grew HUL's BeBeautiful's Instagram by 25K+ followers and boosted LPVs using performance driven creatives. •Managed content calendars across digital and social platforms, scheduling and planning content aligned with campaign goals and timelines.