
Salman Malik
Search Engine Optimization Expert
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SEO Specialist
Freelancing Career • Full time
Dec 2023 - Present • 2 yrs 5 mos
I have worked with multiple service-based businesses, mainly in the automotive and transport industry, providing complete digital marketing and SEO services to improve their online presence and lead generation. My work began with in-depth keyword research and competitor analysis to identify high-performing search terms relevant to the client’s services. Based on this research, I optimized website content, improved on-page SEO structure, and resolved technical SEO issues to enhance website visibility and search engine performance. Alongside website SEO, I also managed Google Business Profile (GMB) optimization to improve local search visibility. This included optimizing business listings, updating service categories, adding relevant keywords, improving descriptions, uploading posts, and managing reviews to increase local rankings and customer engagement. I also focused on improving local lead generation by strengthening the business presence in Google Maps and local search results, ensuring better visibility for location-based queries such as “near me” searches. Regular performance tracking and reporting were conducted to monitor keyword rankings, website traffic, and local visibility improvements, allowing continuous strategy adjustments for better results. Through this approach, I helped clients improve their search rankings, increase local visibility, and generate consistent inbound leads from organic and local search channels.