
Salma Orabi
Marketing Manager, Graphic Designer
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Esperienza lavorativa
Marketing Manager
Connect Home Buyers
Jun 2025 - Present • 1 yr 2 mos
Lead the development and execution of the company's marketing strategy to support business growth, brand awareness, lead generation, and franchise expansion. Plan and manage integrated marketing campaigns across digital, social media, events, PR, and offline channels while ensuring brand consistency across all communications. Design, create, and oversee the production of all marketing and branding materials, including social media content, digital campaigns, outdoor advertisements, brochures, flyers, company profiles, sales kits, corporate and sales presentations, event branding, invitations, roll-ups, backdrops, and promotional materials. Manage creative direction and ensure all designs align with the company's visual identity and marketing objectives. Plan and execute corporate events, project launches, training programs, and networking events. Collaborate with sales, business development, and franchise teams to support lead generation and business objectives. Manage relationships with creative agencies, production houses, printers, media partners, and external vendors while ensuring projects are delivered on time and within budget. Conduct market research, competitor analysis, monitor campaign performance, track KPIs, and optimize marketing initiatives using data-driven insights Key Achievements * Developed and implemented the annual marketing strategy across Franchise Development, Community Programs, Employer Branding, and Client Communication. * Led the creative direction and design of marketing assets across digital, print, outdoor, and event channels. * Successfully launched integrated campaigns that increased franchise awareness and generated qualified leads. * Managed the branding and marketing of the Grow Program, enhancing visibility and engagement. * Planned and delivered successful corporate events and project launches while optimizing budgets.