Sam Bradson

Website Designer

Synergy • Freelance

May 2026 - Jun 2026 • 1 mo

Redesigned and optimized the Synergy Insurance Group website using WordPress and Divi Builder, transforming an outdated insurance agency website into a modern, conversion-focused digital experience. The project included the complete redesign of key pages such as Home, Business Insurance, Personal Insurance, Transportation Insurance, Claims Center, Request a Quote, Contact, About, and States We Serve. A custom global header and footer were created using the Divi Theme Builder to ensure a consistent user experience across the site. In addition to the visual redesign, I implemented on-page SEO improvements using Rank Math SEO, including optimized page titles, meta descriptions, image alt text, internal linking, keyword integration, and content enhancements tailored to the insurance industry. Existing page content was refined and expanded to improve search visibility while maintaining readability and user engagement. The website was also optimized for performance through the use of compressed WebP images, improved page structure, and mobile-responsive layouts. Custom contact and quote request forms were integrated to support lead generation and streamline customer inquiries. Key Deliverables: • Complete Divi website redesign • Responsive desktop, tablet, and mobile layouts • Custom global header and footer • SEO optimization with Rank Math • Content enhancement and keyword integration • Lead generation forms • Image optimization and performance improvements • Internal linking and site structure optimization Tools Used: WordPress, Divi Builder, Rank Math SEO, Bluehost, HTML/CSS.