Samuel

Wix Website Designer - Design & E-Commerce

Jan 2026 - Present • 8 mos

I work as a freelance Wix website designer, building custom websites for small businesses, service providers, and online stores that need a professional, mobile-first presence. My core focus is full website design and redesign work using the Wix Editor and Wix Studio, including homepage design, landing pages, blog layouts, and portfolio sites, all built to be fully responsive across desktop, tablet, and mobile. A large part of my work is Wix eCommerce: setting up online stores from scratch, including product listing structure, category organization, payment gateway integration, and checkout flow design aimed at reducing cart abandonment. I also configure subscription and recurring payment options for clients selling memberships or services, and I set up abandoned cart recovery flows to help recapture lost sales. For service-based businesses, I integrate Wix's booking system for appointment scheduling and set up membership areas for clients running coaching programs, online courses, or gated content. I design every site with conversion in mind, not just visual appeal, structuring page layout, calls to action, and navigation to guide visitors toward booking, purchasing, or contacting the business. Throughout each project, I work directly with clients to understand their brand and business goals, present design concepts for feedback, and deliver a finished site the client can confidently manage themselves after handoff, including a walkthrough so they don't need to come back to me for basic edits.

Wix Velo Developer - Custom Functionality & Integrations

Jan 2026 - Present • 8 mos

Alongside design work, I take on Wix Velo development projects for clients who need functionality beyond what the standard Wix Editor supports. This includes writing custom code through Velo to build interactive features, custom forms with conditional logic, and dynamic pages powered by Wix CMS collections for content that needs to update automatically, such as product catalogs, event listings, or team directories. I handle API integrations connecting Wix sites to external tools, including CRM systems, email marketing platforms, payment processors, and scheduling tools that aren't natively supported by standard Wix apps. For clients with more complex data needs, I build custom database structures using Wix's Content Manager and connect them to front-end elements so the site pulls live, structured data instead of relying on static pages. I also work on Wix site migrations, moving existing websites onto Wix while preserving SEO value and content structure, and rebuilding any custom functionality that doesn't translate directly. Performance is a consistent focus: I run speed optimization passes on every Velo-heavy site to make sure custom code doesn't slow down load times, testing across devices before launch. This technical work usually pairs with design projects, but clients also bring me in specifically for Velo and integration work on sites they've already built themselves, where I act as the technical layer on top of an existing design.

Website SEO & Maintenance Specialist (Wix)

Jan 2026 - Present • 8 mos

In addition to building new sites, I provide ongoing Wix SEO and website maintenance support for small business clients. This includes on-page SEO setup using Wix's SEO Wiz tool, structuring page titles, meta descriptions, and URL slugs, and making sure new sites are properly submitted for Google indexing so they start showing up in search results shortly after launch. I set up Wix Analytics and connect Google Analytics where needed so clients can track visitor behavior, traffic sources, and conversion points after launch instead of guessing whether their site is working for them. For clients with existing sites, I run site speed and technical SEO audits, identifying issues like unoptimized images, slow-loading elements, or broken links that hurt both user experience and search ranking, and fix them directly in the Wix Editor or through Velo where custom code is involved. I also provide ongoing website maintenance for clients who don't want to manage their site themselves: content updates, product and booking changes, app updates, and regular backups so there's always a restore point if something breaks. This consulting side of my work mostly comes from past design clients who want a long-term relationship rather than a one-off project, which has taught me what actually keeps a small business website performing well months and years after launch, not just on delivery day.