
Samuel B
Agency Analytic and GA4 Expert
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Analytics & Tracking Specialist
Freelancer.com • Freelance
Mar 2024 - May 2025 • 1 yr 2 mos
I help marketing agencies and online businesses set up accurate tracking systems and build clear analytics dashboards to measure performance and improve decision-making. My work focuses on fixing broken data, improving attribution, and creating client-ready reports that make it easy to understand campaign results. Key Responsibilities: Set up and configure GA4 for accurate event and conversion tracking Implement Google Tag Manager (tags, triggers, variables) Deploy Facebook Pixel & Conversion API for better tracking accuracy Build custom Looker Studio dashboards for agencies and clients Track full marketing funnels (click → lead → sale) Audit and fix tracking issues affecting campaign performance Results Delivered: Helped agencies clearly report ROI and improve client retention Reduced data discrepancies across platforms Improved tracking accuracy for better ad optimization Saved clients hours weekly with automated reporting dashboards