
Sam K
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Email Campaign Specialist | High-Converting Email Copywriter
GrowthFlow Marketing Agency • Freelance
Sep 2022 - Present • 3 yrs 11 mos
Planned, created, and executed high-converting email marketing campaigns for B2B and B2C clients Built automated email sequences (welcome series, follow-ups, abandoned cart, re-engagement) Increased email open rates by 35%+ and click-through rates by 20%+ through A/B testing and optimization Integrated email marketing with CRM systems (HubSpot, Mailchimp, ActiveCampaign) for lead tracking and segmentation Worked closely with sales teams to nurture leads and improve closing rates Developed persuasive email copy using sales psychology, storytelling, and conversion-focused strategies Managed subscriber lists, segmentation, and personalization for better engagement Boosted client revenue through upselling, cross-selling, and automated follow-ups email marketing, email automation, lead nurturing, sales funnels, CRM integration, Mailchimp, ActiveCampaign, HubSpot, conversion optimization, A/B testing, email copywriting, B2B marketing, customer retention, digital marketing