Angie Sanchez

Creative Director & Branding Consultant

May 2026 - Present • 3 mos

Conducted a comprehensive 360° brand analysis covering positioning, visual identity, and strategic communication, identifying 6 key opportunities for brand strengthening and visual coherence, by performing competitive research, mapping positioning gaps, and evaluating consistency across all brand touchpoints. Developed a strategic brand growth roadmap with 6 actionable recommendations, directly aligned with MRH's market positioning and communication objectives, by synthesising competitive analysis findings, visual audit results, and positioning opportunities. Delivered a print-ready commercial catalogue for trade show deployment, resolving 46 brand inconsistencies across 109 pages, by auditing all visual assets against the MRH identity system and enforcing rigorous typography, colour theory, and composition standards throughout. Elevated 23 visual assets to a professional standard without a reshoot, reducing post-production turnaround by 90–92%, by integrating AI-powered creative workflows (Adobe Firefly) to enhance and retouch existing imagery.

Senior Graphic Designer & Brand Steward

Nov 2024 - Feb 2026 • 1 yr 3 mos

Built a complete luxury brand identity from scratch for a mobile cocktail bar, delivering a cohesive visual system ready for physical and digital deployment, by developing the brand narrative, logo with defined anatomy, 5-tone colour palette, typographic system, and brand patterns — positioning FIZZ around the concept of Italian coastal elegance. Extended the identity into 3 physical brand applications, achieving full visual consistency from brand book to real-world touchpoints, by adapting and repurposing the core brand system across the mobile bar, printed menu, and drink coasters.