Sandaru

Illustrator and graphic designer

Expo Industrial Engineering • Full time

Feb 2024 - Present • 2 yrs 5 mos

Creative Direction: Translating brand goals into aesthetic realities while maintaining strict adherence to customer guidelines. Production Excellence: Managing the "Final Mile" of design—reviewing artwork for technical accuracy, performing final revisions, and overseeing bulk production quality. Operational Efficiency: Collaborating with internal development teams to find cost-effective solutions that respect budget constraints and aggressive deadlines. Design Fundamentals: Expert-level command of typography, layout composition, and color theory optimized for both digital and physical environments. Unlike traditional designers, my background in Molding and Color Separation allows me to design with the final physical product in mind. I understand the mechanics of silicone, the depth of an emboss, and the precision of trapping. This technical foresight reduces production errors, lowers costs, and ensures that the final physical product is exactly as beautiful as the initial digital concept.