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Fix Meta Pixel, GTM, GA4 Conversion Tracking
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Tracking & Analytics Specialist
Freelance • Freelance
Jan 2020 - Present • 6 yrs 7 mos
I currently work as a Tracking & Analytics Specialist, helping businesses set up, troubleshoot, and optimize their conversion tracking systems. My work focuses on finding and fixing tracking issues that can lead to missing, duplicated, or inaccurate conversion data. I specialize in Meta Pixel, Facebook Pixel, Google Tag Manager (GTM), Google Ads conversion tracking, GA4, Meta Conversion API (CAPI), server-side tracking, purchase/event tracking, and browser-server event deduplication. I regularly audit existing tracking setups, identify technical issues, implement the necessary fixes, test events and conversions, and verify that data is being recorded correctly. I also work with custom websites and checkout systems where standard tracking setups may not work properly. My goal is simple: make tracking reliable, accurate, and easy for businesses to trust when making advertising and marketing decisions.