
Sarah
Google Tag Manager, GA4 Expert, Meta Pixel And Merchant Center Specialist
Competenze

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Esperienza lavorativa
Marketing Analytics Specialist
Dataflow Events
Jan 2022 - Present • 4 yrs 6 mos
Manage website tracking and analytics implementations for ecommerce businesses, agencies, and growing brands. Configure Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, Facebook Conversion API, and Google Merchant Center to ensure accurate conversion tracking and reliable reporting. Troubleshoot tracking issues, verify events, optimize data collection, resolve product feed errors, and support advertising platforms with clean analytics that help businesses measure performance and make informed marketing decisions.
Digital Marketing Technology Consultant
Smart Solutions Property Management
Jul 2023 - Jul 2024 • 1 yr
Supported online businesses with technical marketing solutions focused on analytics, tracking, and ecommerce integrations. Set up Google Merchant Center accounts, configured product feeds, installed Meta Pixel and Google Tag Manager, and implemented Google Analytics tracking for websites. Diagnosed tracking inconsistencies, resolved implementation issues, and ensured marketing platforms were properly connected to provide reliable conversion data and performance insights.
Technical Marketing Specialist
Insightful Finances
Apr 2020 - Dec 2021 • 1 yr 8 mos
Implemented advanced tracking solutions for clients using Google Tag Manager, Google Analytics 4, Meta Pixel, and Google Merchant Center. Configured custom events, ecommerce tracking, conversion goals, and product feeds while identifying and resolving tracking errors that affected campaign performance. Worked closely with marketing teams to improve reporting accuracy, optimize data quality, and ensure websites were properly connected to advertising and analytics platforms.