
Sarah Theo
Helping Brands Grow Through Content, Strategy, VA Support
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Social Media Manager & Music Promotion Specialist
Hidden Track Records • Freelance
Apr 2026 - Present • 3 mos
Managed end-to-end social media promotion and music marketing strategy for an independent artist (Hidden Shores), focusing on Spotify growth, brand positioning, and content distribution across Instagram and TikTok. Planned and executed a structured content strategy including reels creation, scheduled posting via Buffer, and audience engagement to improve visibility and consistency across platforms. Handled client communication, campaign planning, and content delivery while adapting strategies based on budget and performance feedback. Successfully coordinated promotional campaigns including social media content creation, organic engagement growth, and Spotify profile optimization discussions. Maintained consistent client updates, delivered visual content assets, and ensured smooth project execution from briefing to final delivery. Built strong client relationship through professional communication, upselling strategy (social media management plan), and long-term branding support for ongoing music releases.