Sarah W

Founder & Creative Director Of Sarah Studio

Dec 2022 - Present • 3 yrs 8 mos

Sarah Shopify design studio was built for one purpose: turning ambitious brands into stores that convert. Our Work spans across luxury retail, DTC fashion, beauty, digital products, and high-volume dropshipping operations and more across the US, UK, and EU. I have Led design and build for 100+ Shopify stores, from first-time founders to established brands scaling past their original platform. I have developed a signature design framework blending premium visual identity with conversion psychology like strategic trust signals, social proof placement, and friction-free checkout paths. I specialize in high-stakes launches: full store architecture (Home, PDP, Cart, About, Contact) engineered around how customers actually browse and buy I work directly with founders and marketing teams to translate brand identity into a cohesive on-site experience. Own the technical stack end-to-end — App/plugin integration (reviews, upsells, email capture, shipping bars), speed optimization, and on-page SEO Built a repeatable post-launch handoff system so non-technical founders can confidently manage their own store from day one Trusted by repeat clients for ongoing redesigns, scaling support, and platform migrations as their brands grow.

Freelance Web & Shopify Designer

Dec 2020 - Dec 2022 • 2 yrs

Built the foundation for Sarah Studio by designing websites and early Shopify stores for small business owners and independent brands, where the focus on mobile-first UX and buyer psychology first took shape. I delivered custom site designs across multiple platforms before specializing fully in Shopify. I developed early expertise in e-commerce UX, product page structuring, and brand storytelling through design