Sarah H

Senior Market Research & Business Strategy Consultant

StratEdge Consulting Group • Part time

May 2023 - Present • 3 yrs 4 mos

I support startups and SMEs with market research, competitive analysis, and strategic planning, with a strong focus on SaaS, fintech, and digital platforms across MENA and international markets. My work is centered on helping clients understand their competitive landscape, refine product positioning, and build investor-ready materials that drive real business decisions. Over time, I’ve delivered 50+ projects including feasibility studies, business plans, and in-depth competitor analyses. This often involves evaluating 10–20+ competitors, breaking down their pricing models, features, and user experience, and identifying clear market gaps and opportunities. I also help clients shape go-to-market strategies and pricing structures aligned with their target region, including localized insights such as regulatory considerations and user behavior in markets like Saudi Arabia. Key highlights include: Conducted comprehensive SaaS competitor research (features, pricing, UX, SWOT) Developed feasibility studies with market, financial, and regulatory analysis Built investor-ready business plans and pitch decks Designed market entry and product positioning strategies Delivered structured outputs (PowerPoint reports, Excel models, executive summaries) My approach combines analytical depth with clear, actionable insights, ensuring clients not only understand the data but can confidently act on it.