Sarmad Mehmood

Art Director

Designs Union • Full time

Oct 2019 - May 2023 • 3 yrs 7 mos

I am a Graphic Designer and UI/UX Designer passionate about transforming ideas into visually striking and user-friendly experiences. I specialize in blending creativity with strategy, ensuring every design not only looks exceptional but also drives real results. My work sits at the intersection of aesthetics and functionality, where thoughtful design meets purpose-driven solutions. In the realm of graphic design, I create compelling brand identities, digital assets, and marketing visuals that resonate with audiences and strengthen brand presence. From logos and typography systems to social media creatives, ad campaigns, and marketing collateral, my designs are crafted to communicate clearly, engage effectively, and leave a lasting impression. I pay meticulous attention to color, layout, typography, and visual hierarchy to ensure consistency and impact across all touchpoints. As a UI/UX designer, I focus on building intuitive, seamless, and responsive digital experiences. My process begins with understanding users—their needs, behaviors, and goals—and translates into wireframes, prototypes, and clean interface designs that simplify interactions and enhance usability. I design with a mobile-first approach, ensuring interfaces are accessible, scalable, and aligned with business objectives. Every component, screen, and interaction is purposefully crafted to guide users naturally while achieving measurable results. What sets me apart is a design-thinking mindset. I don’t just make things look good; I solve problems. I identify challenges, explore opportunities, and deliver solutions that balance creativity, functionality, and business strategy. Collaborative, detail-oriented, and adaptable, I work closely with clients, developers, and teams to bring ideas to life efficiently and effectively. My mission is to help brands and products look professional, feel intuitive, and perform at their best, combining graphic design and UI/UX expertise into one cohesive, impactful