Sarwat

Glocal Head of SEO & AI Growth

Boori Australia • Full time

Aug 2025 - Present • 9 mos

As an SEO Manager, I am responsible for planning, leading, and executing comprehensive digital marketing and SEO strategies to enhance brand visibility, engagement, and sales across Boori’s Australian and UK markets. My role involves analysing data, optimising web performance, and collaborating with cross-functional teams to align SEO initiatives with broader marketing and business objectives. Key Responsibilities & Achievements: • Develop and implement an integrated SEO strategy covering on-page, off-page, and technical SEO to strengthen brand visibility and online performance. • Drive digital growth through strategic outreach, securing high-quality backlinks, building partnerships, and leveraging guest posting to enhance domain authority and referral traffic. • Integrate SEO with content marketing by aligning keyword research, user intent, and storytelling to improve engagement and conversion rates. • Collaborate with developers to implement high-impact technical SEO improvements, ensuring optimal site performance, crawlability, and Core Web Vitals compliance. • Conduct ongoing keyword research, SEO audits, and competitive analysis to identify trends, opportunities, and insights for data-driven decision-making. • Partner with content, design, and media teams to create optimised content strategies that reinforce brand identity and marketing goals. • Monitor algorithm updates, search behaviour, and market trends, proactively adapting strategies to maintain a competitive edge across global markets. • Track, measure, and report on key performance indicators, communicating progress and strategic recommendations to senior management. • Apply marketing insights to support sales, PPC campaigns, and product development, contributing to overall business growth and brand authority. • Lead testing and innovation initiatives, using data to evaluate and scale successful marketing strategies across digital channels.

Senior Search Engine Optimisation SEO Consultant

Online Marketing Gurus • Full time

Oct 2022 - Aug 2025 • 2 yrs 10 mos

As an SEO Consultant for OMG, I plan, execute, and optimise data-driven marketing strategies to improve brand visibility, drive traffic, and achieve measurable business outcomes. I work closely with clients and internal teams to deliver multi-channel campaigns, analyse performance, and provide actionable insights that support marketing objectives and business growth. • SEO Strategy & Execution: Collaborate with clients and teams to design and implement SEO strategies that align with marketing goals and enhance online presence. • Technical & On-Page SEO: Conduct website audits, optimize structures, and improve indexing and crawlability using tools like Google Analytics, SEMrush, Ahrefs, and Screaming Frog. • Performance Analysis & Insights: Monitor search performance, analyze trends, and provide recommendations to maximize organic growth. • Client Management & Reporting: Support client meetings, deliver campaign reviews, and prepare detailed reports with actionable marketing insights. • Content & Link-Building Strategies: Develop content distribution plans and leverage digital channels to increase reach, engagement, and authority. • KPI Tracking & Analytics: Set up and optimize analytics for campaigns, ensuring data accuracy and informed decision-making. • Innovative Campaigns: Introduce creative marketing initiatives that drive traffic, engagement, and conversions, helping clients maintain a competitive edge.

Search Engine Optimisation SEO Analyst

Ignite Tech • Full time

Dec 2019 - Sep 2022 • 2 yrs 9 mos

As an SEO Specialist at Ignite Tech, I executed comprehensive search marketing strategies focused on driving measurable business growth through data-driven SEO, technical optimisation, and digital performance analysis. My work aligned with key marketing objectives, ensuring maximum ROI and sustainable online visibility across diverse client portfolios. Key Responsibilities & Achievements • Developed and implemented SEO strategies that supported overall marketing objectives, combining on-site, off-site, and technical SEO to enhance brand visibility and lead generation. • Conducted strategic keyword research and market analysis using SEMrush, Google Keyword Planner, and Google Trends to identify growth opportunities aligned with client goals. • Performed detailed technical SEO audits to resolve crawl errors, improve indexation, and optimize Core Web Vitals for better website performance. • Managed SEO campaigns for over 100 international clients, ensuring data accuracy, consistent reporting, and measurable growth in rankings and traffic. • Executed on-page SEO optimization, including metadata structure, schema markup, URL architecture, and internal linking to improve user experience and search relevance. • Conducted off-page optimization through authority link-building, digital PR strategies, and reputation management on high-domain authority platforms. • Used Google Analytics, Google Search Console, and Google Tag Manager for continuous performance tracking, reporting, and data-driven decision-making. • Collaborated with cross-functional teams to align SEO efforts with broader digital marketing, paid media, and conversion optimization strategies. • Stayed up to date with search engine algorithm updates, ensuring SEO compliance and adapting strategies to maintain competitive advantage. • Delivered consistent improvements in organic traffic, conversion rates, and search visibility through technical precision and data-led insights.