Ash

Executive Assistant + Social Media Strategist

Maggies Toronto • Full time

Sep 2023 - Oct 2024 • 1 yr 1 mo

When I joined Maggie’s Toronto, they were looking for short-term support, someone to step in, fix things up, then bounce. But as I streamlined workflows, elevated their digital presence, and strengthened communication across teams, my role quickly became indispensable, leading to an extended contract. Social Media Strategy & Growth I took full ownership of their social media, developing a content strategy that turned passive followers into an engaged community. From advocacy-driven campaigns to mission-aligned storytelling, every post was designed to expand reach, drive engagement, and amplify the voices behind the organization. ✅ Increased their following by over 48%, positioning the brand as a key voice in advocacy. ✅ Led content strategy sessions with program managers, ensuring their initiatives gained the visibility they deserved. ✅ Designed and executed high-impact campaigns that increased engagement and support for key initiatives. ✅ Created all content from scratch; graphics, captions, and messaging—ensuring consistency and authenticity. Operations & Internal Support Beyond social media, I played a key role in optimizing internal operations and strengthening communication within the organization. ✅ Managed the main inbox, ensuring smooth correspondence between internal teams, the community, and external partners. ✅ Worked closely with program managers to refine messaging, align content with organizational goals, and enhance public outreach. ✅ Developed workflow processes that automated repetitive tasks, freeing up valuable time for high-impact initiatives. The Impact? 🔹 A stronger, more engaged online community that actively supported advocacy efforts. 🔹 More efficient internal workflows, reducing delays and improving team collaboration. 🔹 A fully optimized content strategy built for long-term growth and visibility.