Sayethia

Digital Marketing

The Grandreams Group • Full time

Jul 2024 - Aug 2025 • 1 yr 1 mo

Managed digital marketing activities for The Grandreams Luxury Venues, including social media management, content planning, campaign coordination, and online brand promotion. Created and scheduled engaging social media content, supported lead-generation activities, monitored audience engagement, and helped improve the brand’s online presence. Coordinated with internal teams to promote venues, events, and services while maintaining consistent brand messaging across digital platforms.

Digital Marketing & Brand Marketing

Smartexaa • Freelance

Dec 2021 - Jun 2024 • 2 yrs 6 mos

Managed digital marketing and brand development activities for Smartexaa, a women’s activewear brand. Worked on social media marketing, content planning, competitor and market research, website management, product positioning, campaign planning, and brand promotion. Created and coordinated social media content, reels, promotional creatives, product-focused campaigns, and marketing materials. Conducted competitor research to identify content trends, marketing opportunities, and ways to improve the brand’s online presence. Supported Shopify website management, product listings, product descriptions, SEO content, photoshoot planning, influencer and model research, and coordination with photographers, videographers, and other creative professionals. Also assisted with launch planning, customer-focused marketing strategies, and maintaining consistent brand communication across digital platforms.