Scott W

Worldwide GTM Strategy Manager

Lenovo • Full time

Sep 2022 - Present • 3 yrs 8 mos

• Lead global integrated GTM strategy for infrastructure solutions, partnering with NVIDIA, Intel, AMD, and channel partners to create cohesive brand narratives, launch frameworks, and multi-platform campaign plans. • Build end-to-end marketing content including positioning frameworks, product messaging, sales plays, enablement decks, briefs, and social-ready content, helping sellers identify new pipeline opportunities, increase brand/product awareness, and cross-sell adjacent solutions. • Partner with GEOs to support field activation, and ensure campaigns land with relevance across regions. Aug. 2022-Apr. 2025 – Worldwide AI Marketing Manager • Partnered with WW Marketing to shape global AI messaging, solution positioning, MDF strategy, event execution, and compliance frameworks for integrated campaigns. • Acted as a strategic bridge across product, sales, and geo marketing teams to align audience insights, value propositions, and GTM priorities for North America and global regions. • Supported ecosystem partnerships and influencer/evangelist programs to elevate thought leadership, strengthen brand credibility, and expand market reach.

Global Head of Influencer Marketing

Antuit.ai (a Zebra Technologies Company) • Full time

Dec 2020 - Mar 2022 • 1 yr 3 mos

• Directed global influencer relations, building partnerships with analysts, creators, and industry thought leaders to extend reach, deepen credibility, and activate co-branded content across social, digital, and event channels. • Developed content strategies to support AI/ML SaaS product launches, coordinating social activations, webinars, brand storytelling, and external advocacy to increase engagement and brand trust. • Worked cross-functionally with GTM, product, sales, and creative teams to ensure influencer-driven narratives aligned with target audience needs, campaign goals, and brand priorities.

Global Social Media Manager

Amelia (a SoundHound Company) • Full time

Aug 2014 - Nov 2020 • 6 yrs 3 mos

• Led global social media strategy across all platforms, unifying voice, messaging, and brand storytelling for AI, automation, and digital workplace product lines. • Created and executed integrated content plans, including thought leadership, customer advocacy, product launches, live events, and executive communications, to increase brand visibility and engagement. • Managed influencer relationships, external content creators, and analyst engagement to support broader GTM initiatives and strengthen credibility in competitive markets. 2014 – 2018 - Business Development Manager • Drove enterprise business development efforts across AI automation, conversational intelligence, and digital workforce solutions, supporting sales cycles, field enablement, and early-stage customer acquisition. • Collaborated with product and marketing teams to refine solution narratives and translate complex AI capabilities into compelling value propositions for enterprise buyers. • Built relationships with strategic accounts and technology partners to create co-selling opportunities and amplify solution positioning.