Sefunmi

Marketing Automation & CRM Integration Specialist

Ecommerce Solutions • Part time

Oct 2025 - Present • 7 mos

I design and implement advanced marketing automation systems for ecommerce brands, helping them recover lost revenue, increase repeat purchases, and create seamless customer journeys. My work focuses on integrating Klaviyo and Shopify to automate the full customer lifecycle, from first engagement to repeat purchases and long-term retention. I build structured automation architectures that include behavioral triggers, audience segmentation, and data synchronization to ensure every interaction is personalized, timely, and relevant. By implementing automated email and SMS flows, I reduce manual work while improving customer experience, ensuring brands can scale their operations without sacrificing quality. Key responsibilities include designing abandoned cart recovery sequences, post-purchase upsells, welcome and onboarding flows, winback campaigns, and advanced lifecycle automations. I also focus on CRM integration, ensuring that customer data is accurate, actionable, and used effectively to drive conversions. Every system I create is optimized for deliverability, reliability, and long-term revenue impact. I perform ongoing analysis and optimization of flows, monitoring performance metrics, and making data-driven adjustments to increase open rates, click-throughs, and revenue per customer. My approach ensures that every email and SMS sent contributes to measurable business growth. In addition, I advise clients on retention strategies, automation best practices, and revenue optimization techniques, helping them make strategic decisions that enhance overall customer lifetime value. My goal is to transform email and SMS marketing from a simple communication tool into a predictable and scalable revenue-generating channel. Through this role, I’ve helped multiple Shopify brands achieve consistent sales growth, improved engagement metrics, and higher customer loyalty by implementing automation systems that work 24/7 without additional manual effort.

Marketing Automation & CRM Integration Specialist

RetentionLab Ecommerce Solutions • Part time

Sep 2025 - Present • 8 mos

I design and implement marketing automation systems for ecommerce brands, connecting platforms like Klaviyo and Shopify to create seamless customer journeys. My work includes automation architecture, CRM integration, audience segmentation, behavioral triggers, and data synchronization to ensure accurate tracking and personalized messaging. I focus on building structured backend systems that support scalable growth - reducing manual work while improving customer experience and retention performance. Every setup is optimized for reliability, deliverability, and long-term revenue impact.

Shopify Email Marketing & Retention Strategist

project work • Part time

Aug 2025 - Present • 9 mos

I work with Shopify store owners to improve customer retention and increase repeat purchases through strategic email marketing systems. My focus is on building revenue-generating automation that supports the full customer journey—from first subscription to repeat purchase. I create tailored retention frameworks that include welcome sequences, abandoned cart recovery, post-purchase nurturing, cross-sell and upsell flows, and re-engagement campaigns. Beyond designing flows, I provide guidance on list growth strategy, segmentation planning, and performance analysis, turning email and SMS into consistent revenue channels. Every setup is data-driven, ensuring messaging resonates with customers and drives measurable results. I prioritize deliverability, personalization, and long-term engagement, helping brands convert first-time buyers into loyal customers. My services include: Email & SMS lifecycle flows (welcome, abandoned cart, post-purchase, re-engagement) Customer segmentation & behavioral triggers Shopify and Klaviyo integration Data tracking, performance monitoring, and reporting Revenue-focused automation strategy Skills: Shopify, Klaviyo, Email Automation, SMS Marketing, Customer Retention, Lifecycle Marketing, Segmentation, CRM Integration, Ecommerce Growth, Conversion Optimization Project Highlight: I built a retention system for a Shopify store that increased repeat purchase rate by 30% and boosted monthly revenue by $10,000 within the first 4 months, turning email into a reliable and predictable sales channel.