Horst Seher

3D Visualization, Animation & CAD Expert | Lead Designer

Upwork • Full time

Jul 2018 - Present • 7 yrs 10 mos

Lead 3D Specialist & CAD Expert (via Upwork Freelance) Since 2018, I have operated as a high-level 3D Lead Designer, delivering technical and creative solutions for global brands. I specialize in bridging the gap between engineering-grade CAD data and high-end marketing visuals. My career is defined by managing large-scale production pipelines and helping companies transition from traditional photography to cost-effective 3D digital twins. Key Achievements & Expertise: High-Volume Production: Directed a massive catalog overhaul for Strongar, delivering 1,000+ photorealistic 3D renders. This project eliminated thousands of dollars in logistical and physical photography costs while ensuring brand-wide visual consistency. Web-Optimized Motion: Developed responsive, infinite-loop hero animations for SaaS and appliance brands like Plated, optimized for seamless performance across both desktop and mobile platforms. Impactful Storytelling: Created high-fidelity 3D animations and VFX for traffic safety initiatives with Doris Save Lives, collaborating on content seen by major industry partners like Waymo. Technical Versatility: Mastery in 3D Modeling, Photorealistic Rendering, 3D Printing, and VFX, with a focus on material accuracy and studio-quality lighting for architectural and consumer products.

Strongar Hardware: Replacing Photography with 1,000+ Renders

Strongar Hardware • Freelance

Aug 2023 - Nov 2025 • 2 yrs 3 mos

Partnered with Strongar Hardware to modernize their e-commerce visual assets. I led the move from traditional "physical-first" photography to a "digital-twin" rendering strategy. My work involved modeling and texturing complex marine-grade stainless steel hardware and push bars, focusing on photorealistic finishes that match the brand's industrial-sophisticated identity. Technical Highlights: Material Accuracy: Mastered complex metallic reflections and satin finishes (304/316-grade steel) to ensure digital renders were indistinguishable from real photos. Systematic Rendering: Built a modular rendering system to handle 1,000+ SKU variations including different lengths, finishes, and diameters. Workflow Integration: Provided high-resolution assets for web, print catalogs, and social media, ensuring brand-wide visual uniformity.

Ply Gem Siding: Visual Installation Guide

Ply Gem • Freelance

Mar 2024 - Sep 2024 • 6 mos

eveloped a comprehensive library of 20+ high-fidelity 3D technical animations for Ply Gem to standardize and simplify the residential siding installation process. These visuals serve as the primary instructional tool for contractors and DIY homeowners, replacing dense manual text with clear, step-by-step 3D guidance. Key Contributions: Technical Accuracy: Modeled complex siding profiles, flashing details, and fastening techniques to ensure 100% alignment with Ply Gem's engineering specifications. Complex Visuals Made Simple: Animated intricate "hidden" details—like water barriers and thermal expansion gaps—that are impossible to capture clearly with traditional video. Instructional Design: Structured each animation to focus on critical "fail points" in the installation process, significantly reducing customer support inquiries and on-site errors. Cross-Platform Utility: Delivered optimized assets for use across YouTube, mobile installation apps, and on-site QR code training materials.