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Chi sono
Most small businesses hire a website person, a logo person, an SEO person and a social person. None of them have met. That's not a marketing department, it's a group project.
I'm one operator who does all of it. 30 years, an International ANDY Award, SVA faculty, Head of Growth at an AdAge Small Agency of the Year. Brands from Coca-Cola to startups whose whole budget was a used car.
The person who writes the strategy writes the ad and reads the report. No handoffs, no markup.
I also do stand-up, which taught me more about holding attention than any deck.... Continua a leggere