Umar

SEO Strategist

Marketing • Full time

Jan 2021 - Dec 2022 • 1 yr 11 mos

SEO Specialist As an SEO Specialist, I develop and execute data-driven search engine optimization strategies that improve website visibility, increase organic traffic, and drive qualified leads. I specialize in technical SEO, on-page optimization, content strategy, and performance analysis to help businesses achieve sustainable search engine rankings. ### Key Responsibilities * Conduct comprehensive website SEO audits using SEMrush, Ahrefs, Screaming Frog, and Google Search Console. * Perform keyword research and competitor analysis to identify growth opportunities. * Optimize on-page elements including title tags, meta descriptions, headings, internal linking, image ALT tags, and URL structures. * Resolve technical SEO issues such as crawl errors, indexing problems, duplicate content, canonical tags, XML sitemaps, robots.txt, and Core Web Vitals. * Monitor website performance and analyze SEO metrics using Google Analytics and Google Search Console. * Develop and implement content strategies based on search intent and keyword opportunities. * Create SEO reports and provide actionable recommendations to improve rankings and organic traffic. * Optimize websites for mobile usability, page speed, and user experience. * Implement structured data (Schema Markup) to enhance search visibility and rich results. * Collaborate with developers, designers, and content teams to ensure SEO best practices are implemented. * Track keyword rankings, monitor algorithm updates, and continuously refine SEO strategies. * Perform backlink analysis and recommend ethical link-building opportunities. ### Skills & Tools * Technical SEO * On-Page SEO * Keyword Research * SEO Audits * Google Search Console * Google Analytics * SEMrush * Ahrefs * Screaming Frog SEO Spider * WordPress (Yoast SEO & Rank Math) * Schema Markup * Core Web Vitals * XML Sitemaps & Robots.txt * Competitor Analysis * SEO Reporting & Performance Tracking