Muhammad-Rayyan

Performance Marketer | Google Ads Expert | Lead Generation | Lower CPA & Higher ROAS | PPC Optimization | GA4 & GTM Conversion Tracking

LinkedIn • Freelance

Dec 2024 - Present • 1 yr 5 mos

I help local businesses and eCommerce brands turn Google Ads into a reliable, profitable growth channel — with the right strategy, proper tracking, and zero wasted spend. What I do: ✔ Google Ads campaign setup, management & optimization (Search, Display, YouTube, PMax) ✔ Google Shopping & Merchant Center ✔ Conversion tracking via GA4 & Google Tag Manager (GTM) ✔ Google Ads audits & account overhauls ✔ Lead generation for local service businesses & eCommerce Results I've delivered: 📉 Reduced cost-per-lead (CPL) for local businesses across real estate, home services & more 📈 Increased conversion rates by 30–70% through structured optimization 🔁 Managed end-to-end campaigns across Search, Display, YouTube & Performance Max I've worked as a Media Buyer at a US-based agency (Growth Guild) and currently manage international campaigns at Charley Grey — so you get agency-level expertise without the agency price tag. Why me? I fix tracking first, cut wasted spend second, and scale what works. No fluff just a clear strategy built around your business goals. What I'll need from you: Google Ads & GA4 access, your website, target location, budget & a quick brief on your business. Ready to stop wasting ad spend? Send me a message or request a free Google Ads audit — let's find out exactly where your campaigns are leaking money.

Google Ads & PPC Specialist | Lead Generation & ROAS Growth

Upwork • Freelance

Dec 2024 - Present • 1 yr 5 mos

I help local businesses and eCommerce brands turn Google Ads into a reliable, profitable growth channel — with the right strategy, proper tracking, and zero wasted spend. What I do: ✔ Google Ads campaign setup, management & optimization (Search, Display, YouTube, PMax) ✔ Google Shopping & Merchant Center ✔ Conversion tracking via GA4 & Google Tag Manager (GTM) ✔ Google Ads audits & account overhauls ✔ Lead generation for local service businesses & eCommerce Results I've delivered: 📉 Reduced cost-per-lead (CPL) for local businesses across real estate, home services & more 📈 Increased conversion rates by 30–70% through structured optimization 🔁 Managed end-to-end campaigns across Search, Display, YouTube & Performance Max I've worked as a Media Buyer at a US-based agency (Growth Guild) and currently manage international campaigns at Charley Grey — so you get agency-level expertise without the agency price tag. Why me? I fix tracking first, cut wasted spend second, and scale what works. No fluff just a clear strategy built around your business goals. What I'll need from you: Google Ads & GA4 access, your website, target location, budget & a quick brief on your business. Ready to stop wasting ad spend? Send me a message or request a free Google Ads audit — let's find out exactly where your campaigns are leaking money.