Saniat Islam

Marketing manager

NExtGenMArketing (NEGMA) • Full time

Mar 2023 - Oct 2025 • 2 yrs 7 mos

I worked at NExtGenMArketing (NEGMA) as a Marketing Manager for three years, where I led performance marketing strategies, managed client campaigns, and drove consistent revenue growth. I resigned in October 2025 after successfully contributing to the agency’s expansion and brand positioning. During my tenure, I managed multiple ad accounts across Meta Ads and Google Ads, handling campaign strategy, execution, optimization, and scaling. I successfully launched and optimized high-converting campaigns across various industries, improving ROAS, lowering CPA, and increasing overall client profitability. Key achievements include: • Scaling multiple client accounts to 3X–5X revenue growth • Managing and optimizing large ad budgets with strong ROI • Building full-funnel marketing strategies (awareness to conversion) • Implementing advanced tracking, retargeting, and A/B testing frameworks • Improving lead generation systems and conversion rates • Leading creative strategy and performance analysis As a Marketing Manager, I also supervised team members, guided media buyers, coordinated with designers and content teams, and ensured campaigns aligned with client goals. I developed data-driven strategies that strengthened client retention and improved long-term performance. My experience at NEGMA shaped me into a results-oriented digital marketing professional with strong leadership, analytical, and scaling expertise.