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Senior Digital Marketing Consultant
Asana • Lavoratore autonomo
Oct 2021 - Nov 2023 • 2 yrs 1 mo
Led holistic digital marketing strategies for B2B and e-commerce clients, focusing heavily on advanced SEO architecture, Facebook/Instagram PPC campaigns, and data-driven Conversion Rate Optimization (CRO). SEO & Traffic: Engineered a comprehensive technical SEO audit and content strategy that grew organic website traffic by 145% year-over-year for a key enterprise client. Paid Ads & ROI: Managed a monthly PPC ad spend of $15,000+, optimizing targeting funnels to improve blended ROAS from 2.1x to 4.3x. Lead Generation: Implemented automated email marketing workflows and landing page AB testing, resulting in a 35% increase in high-quality inbound leads. Analytics: Utilized Google Analytics 4 and Looker Studio to build transparent, real-time performance dashboards for stakeholder reporting.
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