Begum Rokiya

Digital Marketing

Kwork

Nov 2021 - Present • 4 yrs 6 mos

In fast-paced digital marketing, I've spent 8 years as an expert, starting as a social media manager in a startup and now managing successful campaigns. This article shares my experience, skills, achievements, and client insights, hoping to inspire other marketers. My skills in digital marketing are broad, based on practical experience. I specialize in SEO, PPC advertising, content marketing, social media strategy, and email marketing. My experience includes: SEO & Organic Growth: Increased website traffic using Google Analytics and SEMrush. Improved site rankings by 50% on multiple projects. Paid Advertising: Google Ads and Facebook Ads management, ROI optimization. Proficient in A/B testing and audience targeting. Content & Social Media: Created content for LinkedIn, Instagram, and Twitter. Created viral campaigns that received millions of views. Data Analytics: Analyzed campaign performance using HubSpot and Mixpanel. Experience spanning e-commerce, healthcare, and tech startups. Adaptable and innovative during the COVID-19 pandemic. Notable Achievements A few accomplishments in my career make me proud. They are not just numbers, but real impact that has grown clients' businesses: Sales Boost for E-Commerce Client: Led an SEO and PPC campaign for an online store that increased sales by 120% in 6 months. This saw website traffic go from 300,000 to 1 million visitors. Social Media Virality: Led an Instagram campaign for a healthcare brand that received 5 million impressions and added 50,000 new followers. It increased brand awareness by 40%. ROI Optimization: Managed paid ads for a tech startup and achieved a 4:1 ROI, saving budget and increasing lead generation by 80%. Awards and Certifications: Google Analytics Certified, HubSpot Inbound Marketing Certified, and won the "Best Campaign" award at a digital marketing conference. These achievements are a testament to my skills and show that digital marketing is not just about creativity,