
Shachin Singha
Google and Meta Ads Strategist GA4, GTM, Conversion Tracking Expert
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Portfolio
Esperienza lavorativa
Digital Marketing Executive
Appifylab • Full time
Oct 2025 - Sep 2026 • 11 mos
I joined Appifylab, a SaaS company, as a Digital Marketing Executive, working on an LMS product for audiences in the USA, UK, Australia, and Canada. It was my first role in SaaS, and I handled a wide mix of marketing work. ↳ Researched the market to find growth opportunities for the LMS product ↳ Generated leads through social media marketing and cold email outreach ↳ Analyzed tracking and Google Analytics data to shape paid advertising plans ↳ Learned how CRM tools and the LMS industry work from the inside
Performance Marketing Expert
Elegance IT Solution • Full time
Sep 2023 - Oct 2025 • 2 yrs 1 mo
I joined Elegance as a Performance Marketing Expert and worked with clients across different industries. I helped agency clients grow their brands online through social media, ads, and tracking. → Planned monthly content calendars to keep client pages active and engaging. → Set up conversion tracking across channels so clients could see which campaigns brought leads and sales. → Managed paid social campaigns, improving targeting, creatives, and budgets. → Ran search campaigns, from keyword research to ad copy and bid changes. → Audited running campaigns to find what was wasting budget and what could scale → Shared regular performance updates with clients on what to scale, fix, or stop.
Web Analyst and Conversion Tracking Expert
Digiupper • Full time
May 2022 - Aug 2023 • 1 yr 3 mos
Digiupper is a leading digital marketing agency in Bangladesh, serving clients worldwide. Here’s what we’ve done so far: → Flawless Tracking: Set up highly accurate Server-Side tracking across all major ad platforms to prevent data loss. → Actionable Insights: Dug into campaign data to spot hidden trends and suggest the next best moves for growth. → Attribution Mapping: Managed complex attribution windows to figure out exactly which ads were driving real results. → Clear Reporting: Delivered deep-dive monthly reports that turned raw numbers into easy-to-understand business strategies.